Even after having a beautifully designed website with unique content, you would want people to find and visit your site. With today’s digitally driven world and the rise of social media, it’s a priority for your customers to find you online, especially for businesses that require marketing.
As slow as search engine optimization (SEO) can be, it’s still the best way to improve your visibility and ranking results on the internet. Whether or not you know the basics of SEO or not, there are several tactics you can use to grow your site and obtain new leads faster than your competitors.
Here are five quick steps to increase your search engine ranking and remain competitive in the digital market space.
1. Produce high-quality contents
There’s no substitute for quality and relevant content when it comes to driving search engine rankings. You have to publish content with the intention of users to have reasons to keep revisiting. If you need to, then fine-tune your creativity and skills to present exciting, recent, and high-quality content that keeps visitors staying longer on your page.
Think about how the readers might search for a page like yours. Identify and use these keyword phrases for each page on your website a couple of times – but don’t overdo it. You would still want your writing style and language to read naturally.
2. Update your contents regularly
As you improve your content, once you’re confident of the creativity, try to update your website regularly. Consistency drives more traffic to your site, maintain the relevancy, and increase its popularity.
If you haven’t been regularly updating your website, you probably don’t have a good SEO ranking right now. Here setting schedules when you make updates can help.
3. Insert and Improve your metadata
For Google and online search engines to find your page easily and the contents on it are about, you need to insert metadata or improve the one already on your page. Here are some elements to consider while optimizing your metadata.
Title: The title metadata is the most important of all the elements. It’s shown at the top of the browser window with the headline. Including your keywords here is an advantage.
Description: It is displayed on the search engine result page to tell the users what your page is about. It’s a concise and accurate description of the contents within the page aimed at encouraging visitors to enter.
Alt tags: This one describes the images, videos, or media on your pages to tell the search engine about the idea and also how to deliver the contents in image search results.
4. Have inbound and outbound hyperlinks
Including relevant links within the text helps to improve your search engine optimization results. Even if backlinking strategies can be complicated; creating, and sharing relevant and valuable content with others increase the chances for other sites to link back to your content. Increase the numbers of both the external links and internal links that redirect your users to your other pages.
5. Organize your contents
Asides from creating high-quality content, you want to format it in a way that is convenient for the users to read and keep visiting. Some people may not want to spend so much time on any page that is not easy to read and navigate.
Use titles and break the contents into different topics. Bullet points also give the readers a chance to take a break from the chunk of text. Emphasis on elements or texts that you want the readers to focus on with bold or italics. All these impacts both your SEO and conversion rates.
Research shows that the front page of a search engine result receives over 90 percent of the total web traffic, while subsequent pages get about 10 percent or less. It’s no longer an option for businesses to rank high on the internet.
If you find yourself needing digital marketing in Austin, TX, some agencies can help you get to the top of search results. BriteIdea Marketing Group has a reputation for solving problems relating to marketing in Austin, TX.