Facebook, Yelp and Google reviews are all platforms that allow for customer reviews. Larger businesses tend to have more extensive customer bases that would use all three sites for reviewing, but smaller companies want to collect reviews and build an active online presence.
Which platform should you be paying attention too? Let’s take a close look at the differences between the three platforms to help you decide about which one you should focus your marketing efforts towards.
More and more consumers are using social networking sites to read product reviews. Facebook is an accessible site for people to follow and write reviews or make their opinions known. In return, people who support your business’s Facebook page are more likely to comment on quality reviews about your products.
Facebook reviews is an incorporated Google platform, and is a platform for brand awareness, pre-purchase exploration, and branding support for your business, product, or service. Since, it is a platform that many people are on frequently, and they find it easy and prefer to leave reviews or comments on Facebook.
Yelp reviews have an algorithm that determines which discussions are going to appear on your businesses page and in which order. So, for a small company with a limited number of clients, this can be a problem. If not, all customer reviews are not being posted. Yelp, also favors users that are writing lots of reviews, posts photos and have “Yelp” friends, this means a user that just created an account, with no pictures, and posts a comment, that comment is going to be stopped from being published or seen. Yelp also does not want its users to ask their customers to post reviews, which can be a challenge for a small business that is trying to build up their SEO and online presence. There are ways that you can get customers to post reviews on Yelp without necessarily asking them too. Add a Yelp button to your website, let customers know that you are on Yelp by posting something about it on your storefront, and add Yelp reviews to your email signature.
Yelp is seen as a primarily review site, and the site only wants quality review from their customers and can sense if review is being forced or plagiarized. Yelp can make it challenging to build up your reviews, but Google does still take Yelp reviews into account in its search rankings, so the number of reviews, ratings, and comments can make a difference in your search engine optimization.
Reviews on Google are easy for people to do, as easy as clicking on your business link, and writing a review. With Google, you can easily copy and paste a link to your companies review site into an email and send it to your customers. Google does not have the strict review policies that Yelp does, but it still doesn’t tolerate fake reviews. Google has a more reliable engine for determining fake reviews than Yelp, so this saves small businesses a lot of frustration, since customers put more and more information into writing reviews and it helps companies keep any reviews they can.
Google reviews is a newer platform for discussions. Still, it is continually growing, since Google is a popular source for online presence, and search engines, it does make sense they can enhance review features over the years, and integrate reviews from their other sites, like Groupon, and Facebook. Google lets you ask your customers for reviews and respond to comments that have negative reviews, which allows you to stand up for your brand image.
Each review platform has there advantages and disadvantages, but one this is important. You need to practice brand reputation management with any of the platforms. Search for business reputation management reviews on Digital Exits.