Many business and tech experts agree that traditional advertising will remain vital in modern marketing. Although digital marketing or advertising rapidly advanced in the past few decades, so does how people interact and respond with its advertisement style. 55% of Australians instantly turn off any ads they see online according to a survey. Traditional marketing where printed tarpaulins, banners, and billboards are seen every day at intersections, shopping malls, and public areas untouched.
The advertising print industry in Australia is worth AUD 7-billion with 4,500 companies operating under its fold. Most of them continue to offer traditional marketing services to businesses in the entire country.
With that in mind, most of the commercial banners sydney has on its public places remain highly relevant to consumers. So, is traditional marketing like print relevant? The answer is yes. Regardless of how advanced digital marketing is these days because of websites and social media, traditional marketing is still very important.
If you’re hesitant to invest in print or banner advertising, then you came to the right post. Listed below are the benefits or advantages you get from banner advertising.
1. More Visible to The Public
According to surveys, 16 million Aussies ages 14 and above see banners or posters a week on average. It means that the posters hanging inside the malls, train stations, bus stations, and other public places are still effective to pursue people to patronize your brand. Banners or posters are easily noticed by the public instantly. Even if they do not purchase the product or service, most people will keep the banner’s offer in their minds for a while.
2. It easily connects with the public
Banners, posters, and billboards remain on the streets for weeks and even months before they are replaced. Thus, people who pass by them every day will notice them always until it creates a passive connection that they do not notice entirely. They will think of your brand until they’re on the verge of making a purchase. They remembered your advertisement along the busy street and chances are, they might consider you part of their choices.
3. It’s Cost-effective
The average printed banner or poster costs AUD 14 to $100 depending on the size. A full-scale billboard, meanwhile, costs up to $2,000 depending on the location and size. On the other hand, building a website costs $500 to $10,000 depending on its complexity and maintenance.
Now that you know the difference, you can tell which is more cost-effective and affordable. Banners and posters are easily setups. You don’t need to hire a team to promote your brand. You can hang them in key strategic public locations for people to easily notice.
The hanging posters and banners sydney has had issued permits from the State Government of New South Wales. There is a set of regulations imposed to properly install signages and banners around the City, which is pretty easy to comply with.
4. It Drives Action Effectively
Even if people rely on what they see online, 65% of the world’s consumers still rely on print advertising with their purchasing decisions. They typically act on after they read or saw an ad on the street.
Banner advertising is effective and full of promises. But you can only experience the positive results, including those listed above if you plan and implement this marketing strategy properly.