In recent years, influencer marketing has become one of the popular and effective ways for businesses to reach their target audience. From social media stars to YouTube celebrities, influencers have become a force to be reckoned with in the marketing world. But a new type of influencer is quickly gaining momentum: Granfluencers.
Granfluencers, or older content creators, are individuals over the age of 50 who have built a significant following on social media platforms. These individuals are not only breaking down ageist stereotypes, but they are also changing the face of influencer marketing.
So why are granfluencers the future of influencer marketing? Here are a few reasons:
Authenticity and relatability: Granfluencers have a wealth of life experience and are often seen as more relatable and trustworthy than younger influencers. They are also more likely to share personal stories and insights, making their content more authentic and relatable to their followers.
Larger and growing audience: With the aging population, the number of older adults on social media is rapidly increasing.
It means that the audience for granfluencers is larger and still growing. Brands that partner with granfluencers have access to a wider and more diverse audience.
Unique perspective: Granfluencers offer a unique perspective on life and the world around them. Their content often focuses on issues that are important to an older audience, such as health, wellness, and retirement planning. This means that granfluencers can provide valuable insights to their followers and offer a fresh perspective to brands.
One granfluencer who has made a name for herself is Kristen Live, a South Florida-based lifestyle influencer with a background in psychology. Kristen’s content focuses on health and wellness, as well as travel and lifestyle topics.
In a discussion with Kristen Live, she stated that “older content creators bring a level of authenticity and relatability that younger influencers may not have. We have a different perspective on life and can offer valuable insights to our audience.“
So, as a marketer or brand, how can you leverage the power of granfluencers? Here are a few tips:
Research and identify granfluencers in your niche:
Do your research and find granfluencers in your industry or niche. Look for individuals who have a significant following and engage with their audience regularly.
Create partnerships and collaborations:
Reach out to granfluencers and create partnerships and collaborations. This could include sponsored posts, product reviews, or social media takeovers.
Learn from older content creators:
Encourage your audience to check out older content creators and learn from them. These individuals have ample knowledge and experience that can benefit anyone, regardless of age.
In short, granfluencers are the future of influencer marketing. With their authenticity, unique perspective, and growing audience, they offer a valuable opportunity for brands to connect with a diverse and engaged audience.
So, as a marketer, it’s time to embrace the power of elder content creators and leverage their expertise to reach your target audience. Nowadays, it has become a trend for the brands to supercharge their output with the right influencer marketer regardless of their age.