You’re running an assisted living facility, but no one knows about your services. How do you reach potential customers? Local SEO can help!
It’s a key part of any business marketing strategy, and it’s especially important for facilities like yours. With local SEO tactics such as optimizing content and maps to target specific locations or neighborhoods, potential clients in the area will have better access to find out what your community offers. Engaging with users through social media using targeted keywords that are relevant to those looking for senior care also helps bolster visibility on search engine results pages (SERPs).
When done correctly, this leads to more people finding assistance faster, which allows them more freedom when selecting their preferred assisted living option.
Why is Local SEO Important?
You want potential clients to be able to find your assisted living facility easily when searching online. That’s why it’s important for you, as a senior care business owner, to employ the use of local SEO, specifically designed with people in the same geographical area in mind.
This strategy uses keywords that target seniors looking for care and their families who are likely doing searches around areas near them. Local SEO can make all the difference between losing out on customers because they don’t know about you or gaining many new ones due to knowing exactly how relevant and close your facility is to their homes. Using terms such as city names and zip codes will attract more attention than generic phrases like “assisted living home,” which could refer to anywhere across the US, including those outside of one’s local region.
Be sure to include other key elements too, like backlinks from nearby businesses and optimized info – NAP (name, address, phone) on platform citations, etc. Not only does this help prospective visitors pay a visit, but it also gives them access to a wider range of information regarding the services offered at the center, along with related contact details.
Senior Living SEO
Google’s E-E-A-T is a guideline to follow when looking for SEO best practices. It basically stands for Experience, Expertise, Authority, and Trustworthiness, which are important factors that search engines consider when ranking web pages. Senior living facilities should not only prioritize gaining leads but also try to build trust with their potential customers so they can be sure of the quality service being provided to them.
Content related to local assisted living needs should be researched well and then published on websites or social media channels in order to reach out to more people who might need assistance from these sorts of services. Images available online about senior citizens should only include those relevant images, as it creates an impression amongst viewers regarding the relevancy of your content material with its subject matter at hand, i.e., assisted living SEO for seniors.
Reviews left by previous clients illustrate the care provided by assisted living communities. This emphasizes the importance of customer reviews in converting potential prospects who have visited such places before deciding where they want to stay when they retire.
You’ve invested a lot in setting up your assisted living facility, and it’s time to take advantage of local SEO. The Lionstone Agency can help you do this effectively, enabling users to locate your services through their local searches easily. Effective mapping tools will ensure customers know where they need to go when searching for an assisted living facility like yours nearby them.