The year is almost over, and now is the perfect time for agencies, brands, site owners and more to think about reputation management software. Reputation management tools can help you take your business or brand to a new level. With that said, here is your 2020 guide to reputation management tools.
Listening tools are crucial for reputation management, which is why you need YouScan. With this software, you can scan social media for mentions of your brand. In fact, you can “listen” for mentions across the entire internet. After you discover those mentions, you can sift dozens upon dozens of data points, which can help you determine the broader impact that those mentions may have.
These days, reputations online can soar or take a major hit due to reviews. It doesn’t matter who you are, you’re bound to get bad reviews. However, there are tools out there that can increase your chances of getting good reviews, such as GatherUp. GatherUp is a tool that allows you to request reviews from your customers. The more customers and people you ask to leave you reviews, the more people will likely leave you a review.
GatherUp does more than that. You can use the tool to monitor your mentions, as well as manage them. You do need the Pro version, which costs just under $100 per month.
Out of all the reputation management software products, Boast could very well be the most unique one. With Boast, you’ll be able to solicit and collect all sorts of testimonials. This includes video testimonials, text testimonials and picture testimonials. Once you’ve collected them, you can showcase them across the web and on sites like Facebook, Twitter and other popular social platforms.
Testimonials are just as powerful as reviews. However, many people don’t leave testimonials, even if they are happy with the service or product the brand provided. With Boast, you could easily see your testimonial numbers skyrocket.
What this tool does is provide you with an analysis report for apps and websites. By using it for your own site, you’ll receive a lot of insight about it. This is important because your website is likely the face of your company. However, you can use SimilarWeb to gather info on your competitors. This means being able to compare your competitors’ sites with your own site.
SimilarWeb even gives you insights into the industry you operate in. The info you receive can give you a general idea of how well your brand is standing against your competitors or how respected it is in the industry.
- Google Alerts
Google Alerts is one of the oldest reputation management tools/software around. Best of all, it’s completely free to use. You can set alerts for when your keywords (which you specify) show up on sites that Google has indexed. For example, if a site mentions your brand or specific product and you choose your brand or product as the keyword, then you’ll be alerted. This basic tool is a must-use for 2020.
- Sprout Social
The last to make it on the list is Sprout Social. Sprout Social lets you create social media campaigns, as well as publish and manage them. Best of all, you do all of this in a single place.
With the above 2020 guide to reputation management software in mind, all you have to do now is decide which reputation management tools you should try. However, you can’t go wrong with using all of them.