Among all other renewable energy industries, the solar industry is booming at an inconceivable pace. Despite the high growth potential of the solar industry, the generation of offline solar leads is still a major challenge. Anyone who is in the solar installation profession can vouch for the fact that finding quality solar leads at a reasonable price can be daunting. Numerous techniques enable you to optimize your conversion rates, however, successful sales rely on the generation of high-quality leads.
The following are a few ways in which you can generate quality solar leads:
1. Google AdWords
Google Adwords is essentially an online advertising program by Google which is used by marketers to create online ads that target their customers. The platform works on PPC advertising or pay-per-click. The Google search engine receives more than 2 trillion searches per year which give you a vast outreach. It also comes with the promise of increased conversions. One way that you can use to measure the effectiveness of AdWords is to gauge the post-click landing page experience of the prospects.
2. Local SEO
Local search engine optimization or SEO helps customers find products or services they are looking for with the help of a search engine. Most businesses make use of local SEO to reach potential customers to persuade them into making a buying decision. You can choose to hire an SEO expert who will ensure that the local SEO is strategically applied to identify and convert the local search. With the help of an expert, you can align your natural keywords and content with the most frequent searches.
3. YouTube Marketing
YouTube, with over 50 million users, happens to be the second-largest search engine in the world. It offers you the opportunity to create a long-lasting impact by taking advantage of the platform. You would have to create a business YouTube channel as the first step. The next step is to identify your audience with the help of the analytics tab which has plenty of data about your channel. Be sure to familiarize yourself with your audience’s behavior including view counts, revenue generated and interaction rate.
4. Email Marketing
Email marketing deals with sending out carefully curated commercial messages as part of the digital marketing strategy. The idea is to connect with potential customers, share useful information and establish a business relationship to drive sales. Email marketing involves acquisition, branding, engagement, and retention. Most businesses turn to email marketing as it is guaranteed to result in profit and growth.
Many businesses also buy solar leads to boost the progress of their organization. Digital marketing is dynamic, once you get the results you desire, it is important that you continue to work on generating more. Ensure that you highlight your success stories to attract more prospects and increase conversions. Optimizing your conversion rate is an ongoing process that will help you cut down on the cost of acquiring new users.